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Browse the siteAugust 19 2013
This is the latest in a series of 'Buyer's Guides' that feature questions to ask and options to consider before making a new purchase. See our previous guides to purchasing a CMA, CRM, Document and Transaction Management, Electronic Signature, Ad Network, IDX/VOW, iPad App, Back Office, and Lead Generation solution.
What is Listing Syndication?
Listing syndication allows you to share property information on third party Web sites. It is a cornerstone of Internet marketing; but, in order for it to be effective, a thorough understanding of the concept and your specific solution is essential. We recommend reading a few articles (for instance, "Listing Syndication Definitions") on RE Technology to get started. The companies that build listing syndication technology are experts in this area and can be a wonderful resource, so don't hesitate to reach out to them with any of your questions.
There are some important questions to ask when buying any real estate technology product and some that are unique to choosing a listing syndication solution.
First, let's look at general questions you'll want to ask.