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Why Not FSBO

March 06 2014

po why not fsbo

Many home sellers looking to boost their revenue may consider listing their home as For Sale By Owner (FSBO). The logic, usually, is that not having to cough up an agent's commission will be worth the headache and hassle. That logic is, more often than not, fatally flawed. There are few reasons for selling as a FSBO listing. And there are many reasons why not FSBO.

Got a potential client on the fence? Tell them:

One major thing home sellers notoriously underestimate is the cost of their time. Selling a home takes work. That work requires time. Real man hours. How much is your time worth? Put an actual dollar amount on it. That commission probably doesn't look too bad now, does it? It might even look like a total bargain.

While we're on the subject of time, let's talk about wasting it. Remember that figure you came up with? Imagine throwing it away every time an unqualified buyer is lost, making you start from the beginning. Those unqualified buyers are likely to include a lot of 'lookers' who are interested in nosing through your house more than placing an offer. On the other hand, hiring a qualified agent means your Realtor will be bringing financially qualified people through your home who are interested in the type of property you're selling and the location. The leads will be better--and you won't have to stop what you're doing to show them your property.

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