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Sign into your accountHow Agents Should Use Their iPad
May 29 2014
It was not long after the iPhone was released that the rage in real estate was about mobile productivity for agents. "With the iPhone you can do anything," pundits shouted. "Just download an app and get 'er done." If only agent productivity was that simple.
The truth is, if you are over 40 (like 85% of today's real estate sales associates), the iPhone is not a tool that could be considered for productivity. It is a stop-gap that lets you get critical things done until you can get to your computer and go back to work.
The screen on the iPhone is too small. The letters and numbers of the on-screen keypad were designed for the thumbs of an adolescent. Don't get me wrong, everyone who has an iPhone is in love with it, but the iPad is better for mobile work.
If you are trying to figure out your mobile productivity strategy, I would suggest listening to people who have gone mobile. Not just any people, actual real estate professionals that are maximizing mobile productivity every day. They do the stuff you do, and they understand the solutions that you rely on – like the MLS, forms, digital signatures, lead management, listing presentations, CMAs, listing appointments, and buyer appointments. Ask anyone at the Apple Genius bar about this stuff and they hang their head in stupidity. It's like you are speaking a different language.