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Browse the siteJune 18 2014
This post comes to us from the HomeFinder.com blog:
A successful branding strategy will make potential buyers feel like they know you, before they have met you in person. Appearing polished in your headshots and video-marketing materials goes beyond vanity – it is how potential clients will perceive you. Follow these on-camera tips to elevate the professionalism of your branding materials.
If your headshots are outdated (10+ years old) or you are looking to build a video library of your expert advice, assemble a team of experts to help you update your most important brand assets.
This doesn't need to be expensive – visit sites like elance.com to find freelance photographers or videographers, or contact a local college to see if they have any photography/videography students looking to build their portfolios.
Consider getting your hair styled and makeup professionally applied – it will be an investment that pays off every time a potential client sees your branding materials.