Create the Ultimate Listing Package with an RPR Report

REALTORS® know that when you walk into a listing appointment, you must be prepared. Prepared with property knowledge. Prepared with concrete market data. Prepared to impress. You must be sure that your listing presentation educates your soon-to-be clients while connecting with them at the same time. And when you are finished with the presentation, you need to leave something behind--something that reminds them why you are the best REALTOR® to get their property sold.

Creating the ultimate listing package is easier than you might think, and perhaps a lot cheaper, too. With Realtors Property Resource (RPR®), a member benefit from NAR, you can visit just one site to prepare the ultimate listing package.

1. Knowledge: RPR has over 160 million properties at your fingertips. Simply search for the subject property and you'll be presented with data such as tax assessment information, mortgage history, FEMA flood zones, public record information, historical listing photos, distressed information (if any), and much more. Perhaps the seller forgot to mention the Notice of Default they just received during your phone call. With RPR, you will learn what you need to know about the property before your appointment.

2. Concrete Market Data: Some sellers 'think' they know how much their house should sell for. Whether they've looked at third party sites online, talked to neighbors, received various postcards and flyers, as REALTORS®, it often becomes critical to convince sellers otherwise. With RPR's comprehensive comparative analysis, you can handpick comparable properties and make adjustments in just a few simple steps.But convincing a seller of the right list price isn't just about the property itself, or the ones around it. It's about the market. Is it a seller's market? A buyer's market? Are there many distressed properties in the area? With RPR's Market Activity search, you can see what that market has been doing over the last week, month, or three months.