Why You Should ALWAYS Like Your Own Facebook Status

You've probably seen Facebook friends continually 'Liking' their own status updates and thought: Isn't it enough to simply publish a post and leave it at that? Perhaps their actions have made you think they're too self-obsessed or a bit too desperate for approval, but what if we told you that doing so could improve your real estate business?

"There is a technical reason people like their own posts on Facebook, and it has everything to do with promoting a bigger outreach on a site whose algorithms have made it tricky and more complicated to get noticed as of late." – Mashed Up

Now that we have your attention, we're going to provide you with reasons why liking your own Facebook status can be a great thing for the success of your real estate business and social media presence.

So, although you may hear some people say that you shouldn't do this (a quick Google search will give you an idea of what we mean), here are a some solid reasons for why to do it, and how to do it best:

It Can Help More Of Your Friends See Your Post, As Well As Their Network

Most people rely on their posts, updates and statuses showing up within the News Feeds of their Facebook Friends. The trouble with this is that the Facebook Edgerank algorithm won't show every post to every friend all of the time – it's largely based on previous interaction and popularity. So, no matter how great, funny or inspiring your post is, it's not guaranteed to make it through and to be seen.

"Whether it's a page operated by an organization, business or celebrity or a personal profile, Facebook has long applied a complicated algorithm to determine what you see and who sees your updates. " – Forbes

One way around this is to make use of the 'Ticker' feature on the right hand side of the page. This is a constantly updated real-time feed based on all of your friends activity. Therefore, if you like a post that you have just created, this action will show up in the Ticker, thereby giving greater exposure to your newly created status. After all, if a friend sees your update, they just might share it with their own friends too.