Mining for Gold in Realtors Property Resource®

In real estate, time is money. How effectively you spend your time and accomplish tasks will determine how much business you are able to manage.

I have always lived by, and practiced, the theory that if I can find a more efficient way to do a regular process, then I intend to adopt that practice into my business. This is the center-point of much of my coaching and business development business.

If something is not the highest and best use of your precious time, then why in the world wouldn't you find a more effective and efficient way to do that task--or even outsource it?

This isn't about outsourcing, or business practices; it is more about a tool which most every REALTOR® has access to, or could have access to, and is already included in your REALTOR® membership dues.

Many REALTORS® pay for programs to help them create nice looking market analysis reports, which require they search and find the comparables to use in their MLS. Luckily, they don't need to pay for additional tools, or even look very far. The single solution has been here for a few years, and the CMA capabilities are just the tip of the iceberg of what the power behind Realtors Property Resource truly are.

A certain percentage, let's say the "middle 60%" of agents in an office, are stuck. They are striving to grow their business and looking for methods and systems to help them springboard to the top 20% of the office. Those are the agents I primarily focus on, and this is a trick I use to help them find new listings, and grow their business.

RPR is a LOT more than a simple tool to help us determine values. It is a powerful system with even more powerful resources that produces what are known as RVMs for properties. The Realtor Valuation Model is far more accurate than any other valuation model out there, especially a "Zestimate." The next time you have to answer the "But Zillow says my house is worth..." statement, bring an RPR report and your point is proven.