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Sign into your accountReal Estate Photography Essentials
February 23 2016
Top agents know that professional photography can make a huge difference in the effectiveness of their real estate marketing program. High-quality photos not only attract more attention to your listings, but show that you are willing to go the extra mile to make your listings look as good as possible. This makes sellers happy, creates more buzz for your agency, and enhances the professionalism and integrity of your brand.
These days, the caliber of real estate photography ranges from low-quality cell phone pictures to professionally rendered HDR and multi-layer composite images. Developing a relationship with a good photographer or taking the time to learn how to capture and edit your own photos is essential to growing as an agent.
It’s important to know what to look for when hiring a photographer or what gear to purchase if you plan to snap the images yourself. Here are a few things to consider if you want to improve your listing photos.