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Large Images Are Killing Your Real Estate Website

May 29 2016

tomato large images killing website

Creating a strong "first impression emotion" in your audience is a great strategy to keep visitors on your site. But when that first impression emotion is annoyance your bounce rate will skyrocket.

The current trend is to use large, full-width, high-impact images to create emotion in your visitor. But improper us of these images are killing your website.

I see it everywhere. Click to visit... wait, and wait for the top of a site to load.

Expect that 7 seconds is the very longest your new visitors will wait for a page to load. For repeat visitors, it is a little longer at 10 seconds. But both of these load speeds are unacceptable; you should be impressing your audience in the first 3 seconds, no excuse.

Google states that it takes load speeds into account with their SERPs Ranking.

Granted, there are many factors that can slow your site (server speed, coding, plugins, redirects, etc.), but as a casual website owner, it is the improper use of larger images that you can quickly overcome and avoid.

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