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Advanced Video Challenge: Livestreaming, buying new tools and crushing Snapchat

August 28 2016

tsa advanced video challenge 1

You send casual videos instead of text messages, and you have a series of videos you deploy when new leads come in. You're a video expert compared to most agents, but that doesn't mean you should quit now! Here are three quick challenges that will keep you ahead of the curve.

Not an expert yet? Check out our beginner and intermediate video challenges.

Challenge One: Livestream via Facebook Live

This election season, Facebook Live is really taking off as candidates hit the campaign trail. Now agents can take advantage of the same technology to share "behind-the-scenes" livestreams with their friends and clients.

Start by recording a livestream on Facebook. Here are some ideas for what to broadcast:

  1. Offer a live "Market Report" based on whatever data (RPR, Market Snapshot, etc.) you are currently using. Stand outside a closing where you represented the seller and mention that you closed for 10% over the market average.
  2. Invite people to your open house by:
    • Recording a snippet of the home's exterior: "Check out this curb appeal! Come check out 123 Oak Lawn Blvd from 2-4pm today."
    • Showing off the panoramic view from a deck or patio: "Look at the amazing view at my newest listing on 123 Oak Lawn Blvd! Located at the top of Oak Hill, you can see the entire city of Rock Creek from the balcony. Come check it out from 2pm - 4pm today."
    • Showing off your local flair! Stream your thoughts on a local Chamber of Commerce meeting as you're exiting the building.
  3. Not ready to make it about you? Stream a song from a local "Concert in the park."

Start in selfie cam mode, saying "This is what I love about living in Rock Creek! Tonight, there's an orchestra playing in the park down the street from me. Check out how talented my neighbors are!" and then flip the cam to the concert in progress. Alternatively, just record the orchestra and add the above script as your caption.

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