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Sign into your accountInstagram for Real Estate: New Updates Make It Easy to Engage
August 28 2016
Social media is constantly changing, and people are always trying to keep up. Recently, some changes were released by Instagram that could create a big boost in your real estate business strategy.
A social network that was once thought to be reserved for pictures of coffee and fancy food, Instagram now has 400 million active users, 85% of top brands, and 60% of users logging in daily, making it the second most engaged social network after Facebook.
Recently, Instagram released two major changes to their platform. The first, more business-oriented change, is that they created a Business Profile option. The second is that they created a "Stories" feed, similar to Snapchat. Want to know how these updates can (and should) change the way you use your Instagram page? Here are some tips to help.
Instagram for Business
Instagram is more than just a way to network with friends. Since Instagram is known for its visual appeal, many users also follow businesses. In fact, according to Instagram, about half of users follow a business on the platform. However, what's more important is that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. If you're looking to connect with clients, this is a great platform to do so.
Before you choose to convert your personal profile to a business one, there are a few things you should know. The first is that Instagram is gradually releasing this feature. If it isn't available to you yet, it should be in the near future. Next, in order to convert your Instagram profile to a business one, it must be connected with a Facebook business page. Finally, your business profile cannot be set to private. The process to switch over is very simple. You can read more about it here.