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How Instagram's New Features Impact Your Real Estate Business

December 13 2016

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Instagram has changed a lot over the past year, with August heralding the introduction of several game-changing updates. Among these was Stories, a popular method of sharing photos and videos as a collection visible to the user's followers for 24 hours. Since then, Instagram has added even more features to help users connect with potential followers.

Links!

Instagram is now introducing the ability to add links to posts. These links will appear under the image's "see more" button, ensuring they don't clutter the picture. This means that only those who are serious about your image's message will actually see the link, helping generate quality interest.

Initially, this functionality will be limited to verified accounts—those belonging to popular public figures, brands, and celebrities. Eventually, however, this feature should be available to everyone. Once it is, try using it to link to your listings' landing pages, your website, social pages, etc. Just keep in mind, the end game should be to drive your traffic to somewhere you can capture lead information.

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