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Sign into your accountBuild Your Portfolio of Online Recommendations
September 13 2012
Online reviews are an increasingly important part of real estate agents' lead generation arsenal. In fact, a recent survey found that 72% of consumers trust online reviews as much as personal recommendations.
Search technology relies heavily on consumer recommendation data, too, further underlining their importance. Bing and Siri, the iPhone's voice search, both use data pulled from Yelp in their results. Google uses data from Google Places to determine which search results are most relevant.
Online Ratings and Reviews Sites
Here is a brief overview of important sites to begin building your portfolio of recommendations on.
- Yelp – This ratings and reviews site has achieved appeal across a variety of industries. This familiarity makes it more powerful, because it's where your customers are already going to pick things like a restaurant or dentist. You may be surprised at the volume of consumers who look you up using their iPhone, or in their automobile's navigation system. If you are not on Yelp, they will not appear in the results.