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3 Essential Marketing Emails that Real Estate Agents Can Send Today
Real estate's busy season is here — when's the last time you reached out to your database? While it's a best practice to stay in touch year-round, it's extra crucial to contact those in your sphere during the spring and summer selling season. Not sure what to say? Stephanie Alfonso and Matthew Montoya of Constant Contact have your back. In a recent webinar, they shared a wealth of outreach tips, including three specific examples of emails you can send to your database. In this article, we'll take a closer look at each of these emails. We'll also offer examples of the components that your message should consider, including subject line, call-to-action, desired business result, and send frequency. Ready? Let's dive in… 1. Homeowner Tips Homeowners spend an average of 10 years in their home, according to the 2024 NAR Home Buyers and Sellers Generational Trends report. That means that they're only ready to receive sales-focused messages once every decade. So what should you send those contacts who are not ready to transact in the near future? Enter the Homeowner Tips email. These friendly messages aim to offer homeowners something of value — in this case, advice on maintaining what's likely their biggest financial asset. You can write these yourself, hire a writer or service to create these, or tap into ChatGPT or a similar AI to help you get started. Subject line: This is an easy one — you can use the title of whatever your tip-focused article is about for the subject line. That could be anything from "3 Tips to Get Your Yard Ready for Spring" to "Appliance Care 101: How to Extend the Lifespan of Your Household Appliances," for example. Call-to-action: This email can be a great way to drive traffic to your website. Post the full article to your blog and include an excerpt in your email with a call-to-action like, "Read more tips here," or "Learn more about maintaining your home." Business result: What do you want this email to accomplish for your business? Here are three results to keep in mind while crafting your message: Staying connected to clients, driving traffic to your website, reaching new clients when your email is shared or forwarded. Send frequency: Once a quarter. 2. Share Your Listings Have a new listing? Share it with your sphere. Here's the break down: Subject line: New properties now available! Call-to-action: See more details / Take a video tour / Schedule a viewing now / Share this listing with family and friends Business result: Increase sales or interest in a property. Get new prospects via email sharing. Send frequency: As needed as determined by your market. 3. Request Referrals Let's close out with some good news: 90% of recent buyers and 87% of recent sellers would recommend their real estate agents, according to NAR. Despite these encouraging numbers, many agents feel uncomfortable asking for a referral. You shouldn't let discomfort get in the way, however, because consumers are already primed to give reviews and referrals. "Anytime we get out of an Uber, what's the first thing that we're asked to do? Give that five star rating. Give that review. We're used to it," says Alfonso. She recommends keeping a template that asks for referrals or testimonials ready to go in your email system. "Being able to shoot that out, automate that out, just makes it so easy. The power of referrals powers our business." Here's what to keep in mind when drafting this email: Subject line: We'd appreciate your referral! Call-to-action: Refer a friend, family member, or colleague / Leave a rating or review on [platform of choice] Business result: Acquire quality leads. Connect with other agents. Boost revenue. Send frequency: Once a quarter to your general database. Immediately after closing to specific clients. Building a Better Email The above is just a fraction of the great advice we received in our webinar. Watch the full recording for more tips on everything from building an effective email to leveraging AI to help write your message. Want an easy way to build and send these emails to your database? RE Technology readers can try Constant Contact FREE for 60 days, no credit card

The Power of Video Marketing in Real Estate: Tips for Agents
In today's digital age, video marketing has emerged as a powerhouse tool for businesses across various industries. Real estate agents, in particular, can harness the power of video to elevate their marketing efforts and gain a competitive edge in the market. In this post, we'll explore the significant impact of video marketing in the real estate industry and provide some valuable tips for agents to leverage this medium effectively. Captivating Visuals Tell the Story A picture may be worth a thousand words when showcasing properties, but a video may be worth a million. Real estate agents can showcase properties in the most captivating and immersive way possible with the help of video marketing. Agents can develop a compelling narrative that draws in potential buyers by taking gorgeous pictures, showcasing interior and exterior spaces, and emphasizing special features. Building Trust and Credibility In a competitive market, trust is crucial for real estate agents. With potential customers, video marketing offers a chance to build credibility and trust. Agents can introduce themselves, share their expertise, and show off their familiarity with the local market by participating in videos. Viewers are more likely to choose an agent they feel at ease with thanks to this personal touch, which also helps viewers connect with agents on a more human level, fostering trust. Showcasing Neighborhoods and Amenities Buying a home is not just about the property itself; it's also about the surrounding neighborhood and amenities. Video marketing allows agents to showcase the charm and character of different neighborhoods, highlighting local attractions, schools, parks, and more. By giving potential buyers a glimpse of the lifestyle they can expect, agents can attract the right target audience and differentiate themselves from the competition. Virtual Tours: Anytime, Anywhere Convenience is crucial in the fast-paced world we live in. Real estate agents can provide virtual tours through video marketing, allowing potential buyers to view properties from the comfort of their own homes. A more practical and accessible way to reach a wider audience, including out-of-town buyers, is through virtual tours. Agents can focus on serious prospects while saving time and reducing the number of physical showings by utilizing this technology. Social Media Amplification Social media and video marketing go hand in hand. Real estate agents have fantastic opportunities to promote their videos and expand their audiences on sites like YouTube, Facebook, Instagram, and TikTok. Social media platforms give videos the chance to go viral and gain a lot of exposure because of the sharing, liking, commenting, and tagging features. Agents should optimize their videos for social media, craft compelling captions, and engage with viewers to maximize their reach and impact. Educational and Informative Content Beyond property tours, video marketing allows agents to provide educational and informative content to their audience. Agents can create videos on various real estate topics, such as buying and selling tips, market trends, home staging advice, and financing options. By positioning themselves as experts and offering valuable insights, agents can attract a loyal following and build their reputation as a go-to resource in the industry. Video Testimonials Nothing speaks louder than a satisfied customer. Video testimonials are a powerful tool for real estate agents to showcase their success stories. Happy clients can share their experiences, highlight the excellent service they received, and express their satisfaction with the agent's expertise. These testimonials add credibility and social proof, reinforcing the agent's reputation and influencing potential buyers in their decision-making process. To conclude, video marketing has revolutionized the real estate industry, offering agents a dynamic and engaging way to connect with potential buyers. By harnessing the power of captivating visuals, building trust and credibility, showcasing neighborhoods, offering virtual tours, leveraging social media, providing educational content, and utilizing video testimonials, agents can take their marketing efforts to new heights. To view the original article, visit the Transactly

Friday Freebie: Let AI Power Up Your Marketing with this 60-day Trial
The average real estate agent is required to wear a lot of hats: sales guru, housing market expert, advisor, marketer, and more. Outside of hiring an assistant, how can agents take back some of their valuable time? Enter artificial intelligence. Since late 2022, real estate agents have been leveraging AI tools like ChatGPT to help them with a variety of tasks. Today, the power of AI has also been integrated into several top real estate apps. Today, we're going to introduce you to one of those apps. Constant Contact is a name synonymous with email marketing, but did you know it also offers social media and SMS marketing all in one place? Even better, Constant Contact now offers an integrated AI assistant that can write campaign messages for you based on just a few keywords. See it for yourself! RE Technology readers can try Constant Contact free for 60 days in this week's Friday Freebie. Read on to learn how to claim your free trial… Free 60-day trial of Constant Contact's AI-powered marketing tools Don't know what to say in that marketing email? Not sure if a subject line will catch your audience's attention? Let AI do the heavy lifting for you! Constant Contact's AI can even write variations of the same social post for each platform that you use. Additionally, Constant Contact goes the extra mile to ensure that your emails are delivered. When Google and Yahoo implemented email authentication requirements in February, Constant Contact stepped up to assist their customers. Watch Constant Contact CEO Frank Vella explain: Here's what you'll get in your 60-day free trial of Constant Contact: Email and social media marketing management in one solution Customizable automation workflows Built-in AI marketing assistant List-building tools and sign-up forms Integrations with real estate tools like WiseAgent, Zillow, dotloop, BoomTown, and more Pre-designed templates and a drag-and-drop email editor Comprehensive analytics to monitor campaign performance and help you fine-tune your marketing strategy And more! Free up your time and make marketing your business easier than ever. Claim your FREE 60-day trial of Constant Contact today! Related reading 8 Ways to Leverage the Magic of AI for Real Estate Marketing [WATCH] Empowering Real Estate Professionals: Constant Contact CEO Shares Insights and Strategies Recruitment and Retention Tactics: How Brokerages and Teams Can Leverage Constant Contact [WATCH] AI Magic for Real Estate Marketing: Unlocking Real Estate Marketing Excellence with AI