RPR for Commercial

[Podcast] The $650 Billion Problem in Commercial Real Estate with David Bitner
Residential real estate isn't the only industry getting beat up in the headlines. Commercial real estate is getting their fair share of press. That's why James and Keith of the Real Estate Insiders Unfiltered podcast brought in commercial real estate expert David Bitner, the Executive Managing Director and Global Head of Research for Newmark. David has decades of experience in the CRE realm and shares his insights on the potential $650 billion problem looming in the sector. Also, learn about the latest trends, potential challenges, and opportunities in the rapidly growing market — and why data needs to continue playing a crucial role in decision making. Listen to this podcast on: Apple Spotify YouTube Other Visit the episode homepage for show notes and more

Tailor Your Message and Impress Your Clients with RPR's Commercial AI ScriptWriter
Commercial real estate can be complicated. And even though you have the experience and a deep understanding of the nuances of the market and the industry, it can still be difficult to explain all those details and numbers to your clients. Thanks to RPR (Realtors Property Resource), it's time to impress and not stress! Introducing RPR's Commercial AI ScriptWriter. This easy-to-use, data-focused tool will give you an instant edge and help you quickly tailor insights to match your audience. Whether it's a pitch outline for a city planner, a one-pager explaining the area to a prospective tenant, or a deep-dive report for an investor — it's all at your fingertips and in your hands in seconds. The brains behind the RPR Commercial AI ScriptWriter Before we get to the how-to on using the Commercial AI ScriptWriter, we want you to know a little background on what went into creating it for our commercial and resimercial users. RPR prides itself on providing a laundry list of data-based features for today's commercial real estate specialists, including Site Selection tools, Trade Area Reports, ROI analytics, traffic data counts, POI mapping research, commercial comps and more. In particular, RPR's comprehensive commercial trade area data enables REALTORS® to generate detailed summaries of demographics, economics and tapestry segments for specific areas. This breakdown includes a thorough analysis of community characteristics and residents' spending habits. After receiving feedback, it was evident that agents highly value the commercial trade area data provided by RPR. They appreciate the abundance of information available to them without any additional costs. And for the record, RPR sources much of this data from Esri, a leading provider in the industry, whose data is highly sought after by Fortune 500 companies at significant costs. And yet, even with all these great resources, REALTORS® who practice commercial real estate have expressed a challenge in finding the time to sift through the extensive data and tailor it to different client types, such as Economic Development Councils, City Planners, tenants, building owners and investors. Additionally, they struggle to adjust the tone and presentation to suit the unique preferences and relationships with each client. This process of customization takes considerable time and effort, especially when catering to clients with diverse personalities and varying levels of communication styles. Addressing these individual client needs and preferences takes a lot of effort and can be a huge time-eater. Enhance your pitch with RPR's Commercial AI ScriptWriter Enter the RPR Commercial AI ScriptWriter! This AI-powered, generative tool rapidly sorts through the robust commercial trade area datasets including population characteristics (i.e., daytime population vs. residents), income (i.e., average household income), housing (median estimated home), spending habits (i.e., high-end wine), and much more. And then it offers real estate professionals a streamlined approach to creating different formats for presenting the information, depending on the audience and the goal. With RPR's Commercial AI ScriptWriter, users have the following formats that are customizable by audience (i.e., city planner), tone (engaging), and data inclusion (i.e., population stats): Presentation outline/direction: Lay-out for a pitch session. One pager: Quick explainer piece that narrates the landscape. Detailed report: Deeper understanding of an area that can be presented to more data-driven clients or used as the foundation for a feature article to illustrate market knowledge. How to find and use RPR's Commercial AI ScriptWriter To find the Commercial AI ScriptWriter, you'll need to locate the Trade Area Information page in RPR. There are several ways to do this, but one way is through the Property Details. Simply type in an address or area and search for your property. Then select Trade Area. On the upper right of the Attribute Summary, select Create Script. Now is the fun part! You can tailor your content by selecting: Tone: Select the tone that matches your style. Audience: Select your target audience: City Planners, Business Owners, Tenants or Investors. Data Points: Select essential data points that resonate with your clients. Now, choose your output format: One-pager: A concise explainer that captures the essence of the area. Detailed Report: This gives a deeper understanding of an area for data-driven clients or as the foundation for a thought-leadership article. Presentation outline: This is an outline for a pitch session. Another game-changing, data-focused tool from RPR Analyzing market demand, understanding consumer behavior, and identifying target markets for clients just became much easier thanks to RPR's new Commercial AI ScriptWriter. This informative content machine effectively showcases detailed insights into the demographic and socioeconomic characteristics of different areas, while freeing you up to focus on other tasks and areas of your business. RPR's Commercial AI ScriptWriter saves you hours, tailors reports for any client and helps you inspire client confidence. Take it for a spin today! To view the original article, visit the RPR

How RPR Commercial Provides Value for REALTORS
There's a lot of talk right now about "value" as it pertains to the business of real estate. As in, what value do REALTORS® bring to the table? For REALTORS® navigating the complex landscape of commercial and land transactions, having a centralized database that seamlessly integrates all these aspects is invaluable. Enter RPR, your Realtors Property Resource. RPR is a game-changing platform that combines ease of use with unparalleled access to a wealth of data, and all at no extra cost to users, because it's included in your National Association of REALTOR® member dues. RPR: Your go-to, commercial real estate hub One of the standout features of RPR is its inclusivity, offering a single destination for REALTORS® to access commercial and land data all in one place across the U.S. Gone are the days of toggling between multiple platforms or databases to gather information relevant to a transaction. With RPR, REALTORS® have access to a streamlined application that pulls in a collection of heavy-hitting partners, to improve and maximize the user experience to its fullest. In this article, we'll examine three key, value-packed features of RPR Commercial that can help commercial practitioners. Because providing them with access to accurate and comprehensive data, can make all the difference between success and missed opportunities. We'll look at RPR Commercial as a whole, but put a spotlight on Site Selection, Trade Area data and the comprehensive list of RPR's commercial data partners. RPR Commercial Site Selection You can really set yourself apart from other commercial agents by utilizing the analytic tools that RPR Commercial provides. When you're able to sit down and show clients how much spending potential is in one particular area over another, or calculate ROI based on discretionary income and key demographic indicators, you're bringing much more than a "hunch" to the table. You're bringing data and analytical insight into the equation and it will impress your clients to no end. RPR's Commercial Site Selection tool is the perfect option when the question is, "Where are the right people for a business?" This RPR feature gives commercial real estate practitioners an edge when it comes to finding ideal areas for professional or retail business sites. Here's a summary of what it can do for you: Select specific attributes from broad data categories such as economic, demographic, spending, tapestry and more. With these attributes selected, a user can search a large geography such as a county, and identify where these conditions exist in smaller geographies such as ZIP codes or neighborhoods. This drilling down allows a user to search for properties only in these geographies with their desired attributes, ensuring that the core drivers of a client's business are in the area, which is a time saver from looking through properties that aren't. Seeing these steps unfolded visually is highly recommended. Just watch this step-by-step video walkthrough. It will take what might seem like a complicated process and break it down and simplify it for you. Trade Area data and reports You've surely heard the saying: "location, location, location." Well, it certainly applies to commercial real estate when finding a location that will support a client's business. Learn where customers are, and gain insight into their mindsets with RPR's Trade Area details and consumer segmentation data from RPR (via Esri). Create customized, easy-to-understand reports that offer deep insights into the people, their lifestyles and behaviors in neighborhoods across the country. A Trade Area Report from RPR goes beyond area demographics — it goes into the psychographics (how consumers think), which is even more crucial to determining a given area's spending potential. RPR's Trade Area data provides users with the community details that help set a property apart when marketing to potential buyers and tenants, or to ensure that an owner occupier or investor is choosing an area with a community that will support their business or investment. Watch this video on RPR Trade Areas for a step-by-step run through the process: Commercial listing and data partners that add tons of value RPR's strength is further amplified through partnerships with Commercial Information Exchanges (CIEs), and National Commercial Listing feeds, including: Brevitas Crexi Catylist/Moody's Land Broker Coop TotalCommercial.com OfficeSpace.com As well as a handful of critical data partners that add uber-efficient access to demographic, tenant, traffic counts, POI (Points of Interest) data and commercial comps. CompStak (for access to commercial property comparables) Esri Precisely SMR Research These partnerships expand the reach of RPR's database, ensuring that REALTORS® have access to the most up-to-date and comprehensive data available in the market. Whether searching for commercial listings, researching properties or land parcels, REALTORS® can trust that RPR provides the most accurate and reliable information available thanks to the commitment and collaboration with valued partners. RPR: a high value, no-cost way to make informed decisions Ease of use is another key benefit of RPR Commercial. The platform is designed with REALTORS® in mind, offering intuitive tools and user-friendly interfaces that make navigating complex data sets a breeze. Whether researching property values, analyzing market trends, or generating reports for clients, REALTORS® can rely on RPR's easy-to-use tech to get the job done efficiently and effectively. But perhaps the most compelling aspect of RPR is its cost — or rather, lack thereof. Unlike other data platforms that come with hefty subscription fees or usage charges, RPR is available to commercial users at no additional cost. This means that REALTORS® can access a wealth of valuable data without worrying about breaking the bank. In an industry where time is money and data is king, RPR is the ultimate tool for commercial specialists who are looking to unlock their full potential. To view the original article, visit the RPR