November 19 2017
There's no underestimating the value of hyperlocal market data. Sharing it with your potential and current clients can not only make you look like the neighborhood expert you are, but it can also allow you to start conversations, keep prospects informed, and get both buyers and sellers off the fence.
Where do you get it? What are the best ways to share it? Who should you share it with?
In our recent Market Data blog series, we explored all of this and more! Here's a quick synopsis:
A buyer lead comes in on a particular property. You set up the appointment, but how can you keep them engaged? Learn how to send hyperlocal neighborhood data to keep them interested.
Here's how to export your LinkedIn contacts to your CRM so you can engage with them one-on-one and offer to sign them up for market data reports.
The same thing works for Facebook! Here's how to export your Facebook contacts to your CRM so you can send them messages asking if they'd like to get in on market report mailings.
How can you leverage a "How's the market?" question at the local Starbucks or grocery store and turn that into a prospect who wants to receive market data reports? Here's the answer.
So many social networks rank video higher than any other form of content. Use your market data reports to create a value-packed video in 15 minutes or less.
If your personal stats outperform those of other agents, use them to win the listing. Today's consumers want more information and communication, so here's how to leverage them both.
Infographics are great visual representations of market data. But, who has time for that? Here's how to create visual content in 30 seconds or less.
Viral piggybacking is a great way to share almost-famous content to keep your sphere up-to-date and engaged —and this includes articles about your market that you find on the web.
What are your best tips for leveraging market data? We'd love to hear from you! Share your favorites on our Facebook page!
To view the original article, visit the Realtor.com Results blog.